Middle-schoolers –
Youth
in middle school (grades 6-8) or just entering middle school (grades
4-5) are a key segment of our population. They are at a critical age
in the formation of their identity. Strategic questions for YMCAs
include: How are YMCAs engaging this population? How do youth
respond to the YMCA's fitness and nutrition messages? More Information Grant Support – Assisting YMCAs or associations in formulating strategy; communicating a logic model; grant writing; and evaluation programs.
Youth workers and other employees - Do members, including youth, form relationships with YMCA “connectors”? Why, or why not? Are YMCA employees sufficiently engaged to perform 110% of their job? Why? If you want excellent relationship-builders to work with teens, what do you look for?
Market Potential - “If you build it, will they come?” and related services for feedback on new or existing facilities, programs or offerings
Brand Image – Communications Audits: what are we saying about our YMCA to different audiences, and how is it affecting their likelihood to join, donate, encourage others to join?
Beyond Member Satisfaction – Using Six Sigma, a practice widely adopted in commercial business, we show organizations of all sizes a thoughtful, inexpensive and effective path to high and sustained member satisfaction.
